Puerto Rican · Miami-based · Bilingual
Marina Mirabal
I'm a growth marketer and a luxury & family travel advisor. For over 15 years I've grown brands, my clients' and my own, through strategy, analysis, and the details most people skip. Planner by nature, happiest with a trip on the calendar.
The work
Three brands, one standard-
Fractional growth leadership · For DTC & retail brands
Mirabal & Co
Fractional senior growth leadership for DTC and retail teams: owning strategy and forecasting across channels, full-funnel paid media (search and social), performance creative, and TikTok Shop. Built for venture-backed and lean teams.
Haus Labs · Victoria's Secret. See the work -
Luxury, family & Disney travel · For travelers
Trips with Marina
Luxury and Disney travel planned down to the detail: hotels, villas, safaris, honeymoons, and full Disney planning. Access opened just for you, logistics handled so the trip feels effortless.
Affiliate of Glass Slipper Concierge (EarMarked Platinum-Level Authorized Disney Travel Agency). GSC World Travel, a Virtuoso® member agency.
-
Beauty & lifestyle creator · Portfolio
Cafe with Marina
Beauty, travel, and good light: my creator portfolio and media kit, brand partnerships, and the content I love making.
A little about me
Hi, I'm Marina.
I was born in Puerto Rico, I'm based in Miami, and I move between English and Spanish all day. I've been "the planner" my whole life, so over 15 years in growth marketing and luxury hospitality felt inevitable, and I've got an MS in Marketing Analytics from Bentley to go with it. I'm a mom to two, I love to play tennis and take family walks, and I'm already planning the next trip before this one ends.
These days you'll catch me owning growth strategy and forecasting across a brand's channels (from paid search to paid social), mapping a family's Disney week down to the dining reservations, or chasing good light for a skincare video. It's the same obsession every time: sweat the details, make it feel effortless.
Three brands, one me: Mirabal & Co for the teams I partner with, and Trips with Marina and Cafe with Marina for the audiences I've built myself. Not spread thin. It's one skill set, pointed at a few things I love.
Questions
- Who is Marina Mirabal?
- Marina Mirabal is a bilingual growth marketer and luxury & family travel advisor based in Miami. She is the founder of Mirabal & Co and the creator behind Trips with Marina and Cafe with Marina.
- What does Marina Mirabal do?
- Through Mirabal & Co she leads growth strategy, forecasting, and full-funnel paid media for DTC and retail brands. Through Trips with Marina she plans luxury, family, and Disney travel. Cafe with Marina is her beauty and lifestyle creator brand.
- Where is Marina Mirabal based?
- Miami, Florida. She works with clients remotely and is bilingual in English and Spanish.
- How do I work with Marina Mirabal?
- For growth marketing, visit Mirabal & Co. To plan a trip, visit Trips with Marina. For press, collaborations, or anything else, email hello@mirabalco.com.